Nursery Today magazine

Excitement at H&Co headquarters

Hardenberg&Co makes shortlist for 2017’s Best Baby & Toddler Gear awards

Five of the products from Hardenberg&Co’s product portfolio have successfully made it to the Best Baby & Toddler Gear awards shortlist! Having entered the coveted and highly competitive categories, the team are thrilled to have made it this far with the new and innovative products both from Angelcare and Sassy.

The BBTG awards have become recognised symbols of product excellence that parents can trust. The awards aim to highlight the true heroes within the Nursery market and it is has come as no surprise that the innovative and unique products from H&Co have managed to make their mark on the shortlist! With 2017 seeing a number of product launches from both Angelcare & Sassy, the team are pleased that their innovation and creativity has been so well received. 

Innovation for 2017 has specifically been focused on the movement category, of which Angelcare have a whopping 71% value share of! The element of movement is very much supported by both Marc Hardenberg and Julie Ebrey-Hardenberg following their personal experience of using the monitor when their little boy was born so prematurely. It saved their sanity! They strived to make these monitors accessible for more parents; and this they have done! Providing a premium product to the UK market, H&Co have worked in partnership with key retailers in the Mother and Baby industry. Joint business plans, personal experience and extensive market research has created the trusted products from Angelcare and ones that parents know and love.

Their shortlisted products in the Best Baby & Toddler Gear Awards, 2017, are:

Best Video Monitor: Angelcare AC417 Video, Wireless Movement & Sound Monitor

Best Bath Seat/Support: Angelcare Soft Touch Bath Support  

Best Bath Seat/Support: Angelcare Soft Touch Bath Seat

Best Nappy Disposal: Angelcare Nappy Disposal System   

Best Highchair Accessory: Sassy Teethe & Twirl Sensation Station 

Best Teething Toy: Sassy Teethe & Twirl Sensation Station 


Kate Cartwright, Marketing Manager; "We're really proud to have been shortlisted across 6 of the categories in the BBTG Awards, especially with our new products that all launched at the beginning of 2017! All of our products are launched because they have value and are a great benefit to the parent and/or baby, but we also like to ensure that we're providing good quality and stylish products for the modern-day parent; something that fits into their contemporary lifestyle and home. We’re thrilled with the results that are a welcome addition to our multi-award winning products."

Consumer testing will commence at the beginning of July for all shortlisted products. Final results will be announced later in the year.

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