Nursery Today magazine

Exciting times for Kiddy

Busy times at Kiddy as they launch a partnership with The Lullaby Trust to promote safer sleep for babies; reveal their new UK website and appoint two new salesmen.

Kiddy are working together with The Lullaby Trust to highlight the importance of lying babies flat whilst sleeping. As well as promoting The Lullaby Trust’s key advice on safer baby sleep, Kiddy are donating £10,000 to The Lullaby Trust through sales of the Evo-Lunafix: the first Group 0+ infant carrier with a lie-flat travelling function.

Chief Executive Francine Bates said: “The Lullaby Trust is delighted to be working with Kiddy, a company committed to baby health and safety. Their support will go towards ensuring new parents receive crucial advice on how to keep their babies safe during sleep and supporting bereaved families."

Chris Grech-Cini, UK Country Manager for Kiddy said: “Child safety is paramount at Kiddy, but this doesn’t always have to be about safety inside the car. There is a growing concern in the nursery industry because parents are using infant carriers for too long, for convenience and mobility, therefore we developed our lie-flat car seats. Kiddy has joined forces with the Lullaby Trust to support them in their mission to generate awareness of Safer Sleep for Babies.”

Kiddy have also unveiled their new website which facilitates an easy customer user journey to research and buy Kiddy products in the UK. To support retailers, Jonathon Eve and Josh Gillespie have joined the Kiddy team.

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