Nursery Today magazine

Face of Peg

Peg Perego is seeking its ‘Face of Peg’ in the UK

Celebrating its 70year anniversary in true Italian style, Peg Perego is looking to extend its family by launching a campaign to find its first ever UK brand rep. The much-loved nursery brand, based in Milan, is seeking a new mamma or mamma-to-be (or papa!) to showcase its range of award-winning products throughout 2019.

Becoming the Face of Peg in the UK
With a sense of style, sophistication, a hint of fun and a strong sense of family, the new ‘Face of Peg’ will epitomise the Italian brand in every way. They will be social media savvy because the campaign will document the brand rep’s parenting journey online at each new milestone.

In return, the ‘Face of Peg’ will be kitted out with Peg Perego products for their bambino to try out. Starting with a new travel system worth over £1,000, the package will also include: an award-winning highchair - such as the popular Siesta or Prima Pappa, a Group 1 car seat, and finally, to celebrate the little one’s first birthday, they will receive a battery powered ride-on toy – like the coveted remote-control Polaris Slingshot or a fantastic replica Ducati Scrambler. What’s more, as the UK brand rep, there will be a brand shoot day providing a stylish record of a very special moment.

How to get involved
See the special posts on Peg Perego UK social media sites or search #FaceofPeg on Instagram. The search will end 6th March 2019.

Peg Perego is 70 years young
In 1949 Giuseppe Perego designed his first baby carriage following the birth of his third child, Lucio and thus delivered the first ever Peg Perego product to market. Giuseppe’s enthusiasm quickly spread throughout his family, recruiting his sister Severina, a talented seamstress, who dedicated herself to fabric coverings, while another sister, Matilde and his sister-in-law, Mariuccia oversaw the administrative duties - operating from within his parent-in-law’s home! 
Today, the much-loved nursery brand is still owned and operated by the Perego family and is headquartered in the fashion capital of Milan.
For more information on the complete Peg Perego range visit

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