Nursery Today magazine

Fancy that!

New Licensed Toddler and Baby Dress-Up Collection

R H Smith and Sons, the proud owners of the Smiffys, Fever, and Time4Fun brands, are pleased to announce new licensed ranges; CBeebies favourite - Bing, Postman Pat, and TV classic Wind in the Willows, to their new range of toddler dress-up, aimed at the pre-school market. The range will be on sale in time for World Book day 2019.

World Book Day is a firm fixture in the school calendar, and its popularity is growing throughout nurseries nationwide. As schools focus on the literacy aspect of the event, dress-up plays an important role in making reading fun for pre-schoolers and school age kids alike.

Smiffys new pre-school and baby range of generic and officially licensed dress-up also includes characters from popular children’s books and pre-school television programs such as Beatrix Potter’s Peter Rabbit, Roald Dahl and Where’s Wally. 
The new toddler costume range brings characters to life, encourages development through imaginative play and is designed to inspire and excite the imagination. Baby dress-up has been crafted in soft fabrics and cute detailing, perfect for creating special moments in the early months, and those off-the-scale cute pictures!

Smiffys take product safety very seriously. All Smiffys children and toddler costumes exceed the safety standards required by law and comply with EN71 regulations, Nightwear (Flammability) Standards BS 5722 and the BRC code of conduct, where required. Play it safe with Smiffys!

For further information please email 

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