Nursery Today magazine

FanFinders launch new concept – Your Baby Box

Your Baby Box will be the most targeted way for brands to engage in cost effective sampling, consumer engagement, and lead generation to mums-to-be and new mums.

Strictly limited to select life stages (pregnancy through to new mums with a baby under 6 months) Your Baby Box will be a UK first as never before has anyone delivered samples straight into the homes and hands of new mums and mums-to-be, completely free of charge.

Your Baby Box is set to be in great demand and will be available exclusively to Your Baby Club’s own network which boasts more than 800,000 mums-to-be and new mums.

FanFinders will be sending out 5000 boxes each month from the start of January 2016.

Adam Gillett, Director at FanFinders, says: "We've listened to feedback from members and brand partners alike and the Your Baby Box program is the result, a high quality opportunity for brands to speak with selected mums in their homes and for mums to satisfy their desire to try new products at their convenience."

With well-known family brands including Ella’s Kitchen and Mam UK embracing the concept the quality of Your Baby Box is set to be high.

The opportunity presented to brands via Your Baby Box is about more than just sampling. All brands involved in the concept will receive the information of every recipient of their samples so they can keep in touch. Brands will gain huge amount of exposure, valuable customer insight and the most targeted data from consumers who actually choose them.

More details on the website

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