AMTOYS appoints KeerKinder as UK distributor
AMTOYS appoints KeerKinder as exclusive Distributor to the Independent UK Nursery Sector for NOUKIE’S Soft Toys and Baby Textiles
KeerKinder, the Carnforth (Lancs) nursery Brands distributor, is delighted to announce that AMTOYS has appointed them as the exclusive NOUKIE’s distributor to Independent Nursery Retailers in UK. The NOUKIE’s product range, designed and manufactured by AMTOYS in Belgium, includes Soft Toys, Baby Textiles and Nursery Furniture. KeerKinder’s mission is to establish a NOUKIE’s presence, in UK Nursery Independents, which matches the Brand’s extensive retail exposure to consumers across Europe.
NOUKIE’s was created by Katia and Simon-Pierre Gilliot-De Paepe. Highly experienced as suppliers of soft toys, they decided that there was a great opportunity for high quality baby toys which delivered extreme softness, wash ability and intricate embroidery. NOUKIE’s was, virtually, an overnight success for them and support from retailers and consumers exceeded their most optimistic expectations. Today, NOUKIE’s is one of the most prominent baby brands in mainland Europe and is poised to reach those same heights in UK..
The task for KeerKinder’s experienced and well respected Agents is to ensure that consumers have direct access to NOUKIE’s in the very near future and in every corner of Great Britain. And, Keerkinder will also spearhead consumer and trade focused marketing and PR campaigns. There are numerous NOUKIE’s themes and many diverse products within each theme. KeerKinder’s ready access, therefore, to AMTOYS’ highly developed logistics expertise will underpin principal and distributor’s shared goal of delivering customer care and service excellence.
"NOUKIE’s is growing rapidly” said John Samson, KeerKinder Sales Director, “ and their fun, stylish and high quality product range will ensure that it’s place alongside UK’s leading children’s brand is well merited. The range is fresh and unique and blends fun with style and function which setting Noukie’s apart from potential competitors on the High Street. With NOUKIE’s readily accessible in Independent Nursery Retailers’ stores, parents, and grandparents, now have a real opportunity to buy unique products for their precious baby, and to make a statement about their own aspirations to be consumers of style, fashion and innovative design."
"KeerKinder as distributor in Britain is a natural fit for NOUKIE’s because their significant experience and expertise provides the key to successful Marketing and Sales of the Brand in the UK" said Simon-Pierre Gilliot, CEO of AMTOYS. "We have experienced great success in European main land markets and know that the time is now right to grow the Brand to similar levels in the British market. To demonstrate their extraordinary commitment to UK Nursery Retailers, KeerKinder’s development of the British market will have the support of Marcel deWinter, NOUKIE’s own UK resident Sales Director for Europe North.”
NOUKIE’s is currently available widely in retail outlets across Europe and there are dedicated NOUKIE’s Concept Stores in France, Belgium, Italy and the Middle East. NOUKIE’s’ unique characters can all be seen online at www.noukies.com/collections.
Rretailers throughout Great Britain, interested in receiving additional information about NOUKIE’s, should contact Keerkinder on 01524 730573 or via email at enquiries@keerkinder.co.uk.
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