Wm Morrison Acquire Kiddicare.com

Food and grocery retailer Wm Morrison Supermarkets Plc has acquired multi-channel online retailer Kiddicare, together with the rights to its highly regarded technology platform, for a total consideration of 70 million pounds

Wm Morrison stated that the company will continue to trade separately as kiddicare.com, led by Scott and Elaine Weavers-Wright. The company intends to build its online non-food business, developing the kiddicare.com platform and management team, launching its first products in 2012.

Dalton Philips, Chief Executive of Morrisons said, "This acquisition brings not only a respected, successful and fast growing specialist retailer into the Morrisons group but also a robust, scalable and highly advanced technology platform around which we can begin to build our e-commerce offer."

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