Nursery Today magazine

Fifth win for Great Little Trading Company

Innovation and service carry Great Little Trading Company to one of the greatest accolades of all.

Classic toy and children’s furniture retailer, Great Little Trading Company is officially the Best Children’s Retailer of 2016, after winning the prestigious ECOMD award for the fifth year in a row, and a record ninth time overall.

This unprecedented fifth win demonstrates the brand’s continued commitment to product quality, faultless customer service and vigorous sales growth whilst maintaining strong brand values –  GLTC design all their products to make family life easier, happier and much more fun. 

2016 has been an exciting year for GLTC as they opened their flagship London store, the aim being to allow customers to see the quality of the range for themselves, while shopping in a welcoming, child-friendly environment with expert advice on hand should they need it.

Over the last year, GLTC has also launched new product ranges based on their own innovative and bestselling designs; indeed 96% of their range is now designed exclusively by GLTC’s in-house team.  The GLTC range of pure wool rugs, beautiful blackout curtains, and the introduction of their 100% cotton bed linen range has seen new favourites arrive, while GLTC’s ingenious storage ideas, contemporary furniture and classic toys have firmly secured an outstanding 7% growth in sales. 

Jamie Reeve, Chairman and proud parent of Great Little Trading Company told us:  ‘We are proud and delighted to have won this award for the fifth year running; it means so much to us that the care and hard work of all our employees is paying off and that we are providing exceptional quality and service to our customers, both new and existing.  Our continuing innovation and commitment to producing fantastic products that both parents and children love, makes us very excited for the future.’


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