Nursery Today magazine

Fill n Squeeze hits the half million mark

Just two years after its launch, the team behind Fill n Squeeze have sold more than 500,000 of its multi-award-winning baby food pouches.

Created to offer parents a healthy, simple and cost effective alternative to pre-made baby food pouches, Fill n Squeeze has impressed parents all over the world. With 13 awards now in its pouch, Fill n Squeeze has most recently impressed in Benelux, having just won Best Feeding Product for the whole region, proving the product truly has universal appeal, no wonder half a million pouches have been sold by Fill n Squeeze.

Fill n Squeeze was inspired by a mother’s concern about exactly what ingredients were going into shop bought baby food. With 2013’s reports that popular pre-made baby food brands contain high levels of sugar and low levels of nutrients, she was right to be worried. The fantastically simple system allows parents to create personalised, homemade and healthy meals and snacks. Having made the family meal, all parents have to do is pop it in the Fill n Squeeze jug, prepare it using the masher provided, fill the pouch, and then squeeze when the time is right.

Thanks to the reusable certification, parents also have the assurance that it is safe to wash the pouches out and use time and time again... This truly sets Fill n Squeeze apart from the rest as the best choice for a practical, healthy, affordable and efficient way to feed tots. Even better, as parents can tailor make every meal, it is a great solution for babies with intolerances or allergies.

Commenting on the success of Fill n Squeeze, inventor Rifat Jan said: “When I created Fill n Squeeze I never expected it would be stocked by the UK’s leading retailers, have a partnership with Mothercare, win numerous awards and be sold all over the world in just two short years. I am overwhelmed to have already sold over 500,000 pouches and it certainly makes all the hard work worth while. Parents want the best for their babies and the Fill n Squeeze food preparation provides a simple and cost effective solution to give children healthy, homemade and fresh meals from day one!”

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