Nursery Today magazine

First for Medela

Medela Swings into First Place at the 2019 Baby Awards

The team at Medela are thrilled that the Swing Maxi Flex breastpump has been awarded Best Breastfeeding Product at the 2019 Baby Awards. The prestigious award, which is voted for exclusively by the public, is a fantastic achievement for the world’s leading breastfeeding brand.

Readers of Baby magazine were encouraged to vote for their favourite brands and invited to have their say on what they think are the very best parenting products from 2019. To have the Swing Maxi Flex recognised by parents across the UK, and hailed a winner, is a real honour for Medela.

It’s certainly a competitive category, but Medela remains the pump of choice by midwives and health professionals globally and can be found in 81% of UK hospitals to support families breastfeeding journeys. Scooping the top prize at the awards reaffirms their popularity amongst families.

The recently launched innovative double electric breastpump, includes the brands brand new Flex technology, ensuring mums can truly find the right position to suit their individual shape when expressing. Thanks to the thoughtfully designed soft and flexible rim, the design also provides a comfortable and effective seal, and with its redesigned 105° angle opening the Swing Maxi Flex offers a truly personal fit for mums. This new shape also reduces pressure and allows the milk to flow more freely and is clinically proven to produce 11% more milk.

Commenting on their award win, Medela UK’s Marketing manager Charlotte Price said: “It’s an honour to win this award, especially as we know it was voted for by the mums themselves. At Medela we are passionate about creating products that mums can trust and that help them with their day-to-day lives as breastfeeding mummies.”

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