Nursery Today magazine

First-Ever Baby & Nursery Line for The Simpsons in Europe 

‘Made in Springfield’ Introduces Next Generation of Fans to Iconic Characters 

20th Century Fox Consumer Products announces the first-ever programme of baby and nursery focused products celebrating The Simpsons. Set to launch in Europe, the licensing programme, Made in Springfield will expand across the globe in 2017.

This all-new collection showcases Bart, Lisa and Maggie in a unique, softer illustrative art style complimented by distinctive branding and packaging to offer a point of difference at retail.  European based Fashion Lab is the first licensee to deliver product with its debut range of baby and nursery soft lines due to hit UK retail for 2017; Sahinler to serve as their launch partner in France with other markets to follow.

Sandra Vauthier-Cellier, SVP Fox Consumer Products EMEA said, “The popularity of The Simpsons spans all generation. Our intention with the new ‘Made in Springfield’ brand extension is to engage with adults who have a real fondness for The Simpsons and are now having children of their own. This new baby programme, with its hand-drawn graphics and soft colour palette, creates a point of difference and allows us to explore new retail channels.”

 


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