Nursery Today magazine

Fisher-Price extends podcast sponsorship deal

Fisher-Price will continue its sponsorship of Giovanna Fletcher’s hit parenting podcast Happy Mum Happy Baby, with a new deal in place for series two.

The new sponsorship follows Fisher-Price’s successful partnership with Giovanna in 2017, with the first series of Happy Mum Happy Baby was the UK’s number one kids and family podcast with over 700,000 downloads, supported by Giovanna’s social presence of almost two million.

The new 11-part series will see Giovanna interviewing celebrities, TV presenters and influencers about their personal parenting experiences, offering listeners honest and genuine advice. The series will also include an exclusive Fisher-Price episode, creating a unique opportunity for the brand to talk to parents about the importance of child development and early learning. This is through its brand message of Lets Kids Be Kids, encouraging children to explore, discover and develop at their own pace and in their own way.
Wendy Hill, Director of Brand Activation at Mattel UK, said: “We are delighted to be sponsoring Giovanna’s second podcast series.  We know that mums are really engaging with digital platforms more than ever before, so the podcast is a powerful way to engage with our audience, and working with Giovanna means we can have that honest conversation with parents.”

The podcast is available to download via iTunes and acast, and will be promoted extensively through Giovanna’s and Fisher-Price social channels.

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