Nursery Today magazine

Fisher-Price launches Let’s Be Kids campaign

John Goodman stars in latest brand campaign inviting adults to see the world through the eyes of their kids

Fisher-Price has debuted a new brand campaign starring actor John Goodman titled Let’s Be Kids, which celebrates viewing the world through a child’s eyes.

The new campaign includes a series of video spots that feature much-loved Fisher-Price toys from its almost 90-year history, including a hero 60-second brand anthem video featuring actor John Goodman.

Cast as the classic farmer from Fisher-Price’s Little People collection, Goodman is seen walking through a fantastical world amid a treasure trove of nostalgic characters inspired by iconic toys such as the Chatter Phone and First Words Puppy.

Additional spots focus on specific products and portray the magic of what a child is seeing and feeling while they’re engaged with a toy.

The campaign launched this week (25th November) in the UK, with a TV campaign supported by a weighty digital campaign across social media and mum influencer talent. The campaign will run through 2020 as Fisher-Price leverages “Let’s Be Kids” during its 90th anniversary celebrations that will span public relations, events, digital and retail.

Chuck Scothon, Senior VP-General Manager of Fisher-Price, says the push is a “multi-million-dollar investment" that will run for years.

“We needed to stay relevant, stay modern, and get people to feel the brand—not just be aware of the brand,” he adds.

Social Links