Nursery Today magazine

Fisher-Price launches Let’s Be Kids campaign

John Goodman stars in latest brand campaign inviting adults to see the world through the eyes of their kids

Fisher-Price has debuted a new brand campaign starring actor John Goodman titled Let’s Be Kids, which celebrates viewing the world through a child’s eyes.

The new campaign includes a series of video spots that feature much-loved Fisher-Price toys from its almost 90-year history, including a hero 60-second brand anthem video featuring actor John Goodman.

Cast as the classic farmer from Fisher-Price’s Little People collection, Goodman is seen walking through a fantastical world amid a treasure trove of nostalgic characters inspired by iconic toys such as the Chatter Phone and First Words Puppy.

Additional spots focus on specific products and portray the magic of what a child is seeing and feeling while they’re engaged with a toy.

The campaign launched this week (25th November) in the UK, with a TV campaign supported by a weighty digital campaign across social media and mum influencer talent. The campaign will run through 2020 as Fisher-Price leverages “Let’s Be Kids” during its 90th anniversary celebrations that will span public relations, events, digital and retail.

Chuck Scothon, Senior VP-General Manager of Fisher-Price, says the push is a “multi-million-dollar investment" that will run for years.

“We needed to stay relevant, stay modern, and get people to feel the brand—not just be aware of the brand,” he adds.


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