Nursery Today magazine

Freestyling on Tour

The team at Medela were thrilled to see its Freestyle Double Electric Breast Pump making its way around Europe with popular singer and songwriter, Pink. 

A photo shared by much-loved Pink was posted on photo sharing platform, Instagram, to her phenomenal following of 2.2million. 

Attracting over 270,000 likes, it was clear that Pink fans were delighted to see the star publicising her breastfeeding journey. Many praised Pink for the post with one comment reading “Love this @pink you are such an awesome and real role model for girls today! Keep doing you because you are amazing.” Pink has openly talked about the normalisation of breastfeeding after posting a picture in April of her breastfeeding her newborn son, with the caption “Hiking makes us thirsty! #happybaby #hotpocket #normalizebreastfeedingyo #arewethereyet.”

The breast pump featured in Pink’s post was the celebrity favourite and award-winning Freestyle Double Electric Breast Pump. This small and lightweight pump is easy to use, efficient and portable – ideal for travelling and touring the world, as demonstrated by Pink! Featuring Medela’s 2-Phase Expression Technology, the Freestyle mimics a baby’s natural sucking behaviour, allowing mums to express comfortably, whilst maximising milk flow. With double pumping rather than single pumping proven to express 18% more breastmilk, it really is a time-saver so it’s no wonder that working mum, Pink is a fan!  

Commenting on the Instagram post, Charlotte Price, Marketing Manager at Medela UK, said “It is lovely to see Pink publicise the normalisation of breastfeeding (or in this case pumping on the go!) To see such a positive and fantastic response from her fans is just brilliant and we’re thrilled she has chosen Medela’s Freestyle Double Electric Breast Pump to help support her feeding journey.”

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