Nursery Today magazine

Frugi appoints new head of marketing

Laura Hickman-Sparkes new face at company.

Frugi, one of the UK’s fastest growing childrenswear brands, has appointed Laura Hickman-Sparkes as head of its Marketing department. Laura’s appointment marks the start of a strategic recruitment drive planned for 2015 as the brand bolster its team to support continuing growth.

Laura joins the team from Bupa, where she was head of consumer marketing and responsible for all consumer marketing communications. She brings with her a wealth of experience from more than thirteen years marketing experience working most recently for Bupa but also GE, American Express and Debenhams.

Her new role will see Laura getting involved across all aspects of marketing for the much loved organic children’s clothing brand. From planning the marketing strategy for the next five years to directing photo shoots in beautiful Cornish locations Laura will enjoy a fabulously varied job. She will work closely with Frugi’s talented marketing team who look after the graphic design to social media, online marketing and the development of lookbooks.

Laura said: “I am honoured to have joined Frugi at such an exciting time. The brand has experienced phenomenal year on year growth and with the ambitious plans to increase turnover from £5m to £30m over the next five years I am getting stuck in right away as it is my responsibility to make sure the marketing team support these developments, whilst ensuring we maintain our strong ethical values.”


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