Nursery Today magazine

Frugi names three children’s charities to get its support after attracting global nominations

Company to support Anna’s Hope, Pump Aid and The Sick Children’s Trust as part of its Little Clothes BIG Change project

Frugi has named the three children’s charities it plans to support as part of its new Little Clothes BIG Change project. Nominations flooded in from across the globe with the company saying it received a “fantastic response” since announcing its plans.

Frugi’s charity committee created a shortlist, before the team voted for their favourite organisations.The worthy charities include Anna’s Hope, Pump Aid and The Sick Children’s Trust.
Anna’s Hope is a charity inspired by Anna Hughes, who tragically died from a brain tumour aged three. It’s a small charity that is passionate about making a difference to the lives of children and young people who have a brain tumour, by providing support and rehabilitation during and after treatment to help them reach their full potential.

Pump Aid, is a UK based organisation that operates in sub-Saharan Africa with one clear objective to ensure communities have access to clean and fresh drinking water and good sanitation.

Meanwhile, The Sick Children’s Trust provides a home from home at some of the UK’s major hospitals to ensure families with a seriously ill child can stay together, by their child’s bedside, during their treatment.

Over the past twelve years, Frugi have donated more than £245,000 to environmental charities through the 1% for the planet scheme and the team is now looking forward to continuing its commitment to donate 1% of its turnover, but through its new initiative. The Little Clothes BIG Change project will see Frugi support these three important children’s charities, as well as continuing to support the Cornwall Wildlife Trust and its charities in India.

From today, following every purchase at weloveFrugi.com customers will be asked to select the children’s charity that resonates with them the most. At the end of the financial year, Frugi will present each charity with the donations raised from sales. However, it won’t end there; Frugi want to continue the relationship to see how each charity spends its donation, keeping customers updated with the progress of the chosen charities. Each year, three new children’s charities will be selected in the same way.

To celebrate the launch of the Little Clothes BIG Change charity campaign, Frugi will be giving away a charity T-Shirt with every order over a £30.

Commenting on the launch of the Little Clothes BIG Change campaign, Lucy Jewson, Frugi’s co-founder said: “We are extremely excited to launch our new campaign and so thrilled to be supporting these three wonderful children’s charities.
She continued: “Frugi was founded from a passion to be environmentally friendly, and we are all so proud to have raised money for such wonderful causes over the years. This year, we decided we wanted to support what Frugi also stands for; children. Frugi will now support our local wildlife, our suppliers in India as well as these three amazing charities. We can’t wait to build relationships with people who are really making a difference to the lives of little ones.”


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