Nursery Today magazine

Full steam ahead for K&J

Kind Und Jugend announces strong field of participants and a market-oriented event programme planned

An extraordinary result is once again shaping up for the upcoming Kind + Jugend from 20 to 23 September 2018 in Cologne. With around 1,200 providers, including top companies and leading brands, Kind + Jugend once again this year offers the purchasing trade ideal conditions for information, inspiration and ordering. More than 85 percent of providers are once again coming from abroad. The success profile of Kind + Jugend also includes the high quality event programme, which gathers innovations, trend lectures and theme presentations under the motto "Support Circle". Kind + Jugend thus once again positions itself this year as market and future-oriented.

The key players exhibiting at Kind + Jugend 2018 include ABC Design, aden & anai, Alvi, Angelcare, Artsana-Chicco, Baby Björn, Babymoov, bibi-Lamprecht, Bebecar, Brevi, Britax Römer, Cam il mondo, Chicco, Combi, Concord, Cybex, Delta Children, Diono, Dorel, Doudou et Compagnie, ergobaby, Easywalker, Foppa Pedretti, Gautier, Geuther, Hauck, Hartan, HTS, iCandy, Infantino, Jané, Joie/Nuna, Joolz, Kaloo, Kiddy, KidsII, Kidsmill, Lässig, Lodger, Mayborn – Jackel, Medela, Munchkin, Mutsy, Nattou, Newell, Noukies, Novatex, Nuby, Nürnberg Gummi, Odenwälder, Paidi, Peg Perego, Philips Avent, Pinolino, Playgro, reer, Reisenthel, roba-Baumann, rotho, Schardt, Sauthon, sigikid, Silver Cross, Sterntaler, Suavinex, Takata, Tobi, Uppababy, Vulli, Wickelkinder – manduca and Julius Zöllner.

The "Kind + Jugend Innovation Award“ and the KIDS DESIGN AWARD are important anchors of the event programme. They point out the impulses the industry can expect in the coming season, which themes are of interest to the trade and parents, and which solutions will be provided.

The "Innovation Award" honours excellent and innovative products in eight categories. The jury is composed of international trade journalists, as well as security and health experts.

The KIDS DESIGN AWARD distinguishes outstanding concepts and designs for baby and children's outfitting and furniture that are inventive and futuristic in terms of their function and design. Here too, the jury is composed of high profile experts from the industry, design and education.

Together with the "Consumer Award" introduced in 2014, the Kind + Jugend competitions attractively cover the value creation chain of the industry: from the original ideas of product development to the end product ready for sale in stores that convinces both children and parents.

While high profile jury committees come together for the "Kind + Jugend Innovation Award“ and the KIDS DESIGN AWARD, consumers decide on favourite products and bestsellers. International partner magazines and portals survey their customers, so that a broadly based overview of the most important developments that is close to the consumer is ready in time for Kind + Jugend.

All winners will be announced on the first day of the trade fair, Thursday, 20.09.2018, and the distinguished products and designs will be presented at attractive special events on the trade fair grounds.

The renowned awards of Kind + Jugend represent an important communication and marketing instrument for the distinguished companies, and are received by the industry enthusiastically.

The special event DESIGN PARC also provides further impulses for industry and the trade. Objects, furniture and toys are presented here that distinguish themselves through their extraordinary design and have already reached market maturity.

In the past year, the special event "The Connected Kidsroom" was also presented for the first time; a theme that met with great interest from exhibitors and visitors. In 2018 as well, a number of ideas relating to this trend theme will also be presented, showing how new and pioneering technologies can be used to achieve more safety and well-being in the children's room.

Those interested can also find out which trends can still be expected in the baby and children's outfitting industry, and which correspondingly influence supply and demand at the "Trend Forum“ of Kind + Jugend. The lectures will be presented by industry experts and trend researchers, and revolve around, among other aspects, market figures and questions of distribution. The "Innovation Award" and the KIDS DESIGN AWARD will also be presented on the stage of the "Tend Forum".

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