Nursery Today magazine

Fundamentally Children rebrands as Dr Gummer’s Good Play Guide

The company begins 2020 with a simplified message, focussing on the Founder and MD and her mission to make the world a more playful place

Following an incredibly successful year in 2019, culminating in its fifth birthday celebration, Fundamentally Children now has its sights set firmly on the US, and as such is rebranding to streamline and align the business to its core and long term objectives.

Now known as Dr Gummer’s Good Play Guide, the independent, expert advice provided by the business retains the same three pillars:

- Child development expertise - guiding companies to understand children and play through research, training and consultancy.

- Quality assurance via independent reviews of children’s products and services, producing the ‘Good Guides' for parents and educators.

- Brand support and experiential marketing to communicate developmental benefits of products and services to their target audience.

Across all three of the areas, the expert team guides businesses including manufacturers, licensees, licensors, PRs, parents, educators and more, through the eyes of children to better understand play and its importance in healthy childhoods.

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