Nursery Today magazine

Further exposure with the GA

Cofi Coo creators and sisters, Ammara and Alina, are no strangers to collecting awards for their new innovative children’s product, the Quillow, a hybrid of a pillow and a quilt. 

Having already picked up ‘Young Entrepreneur of the Year’ and winning Theo Phapitis’ ‘Small Business Sunday’, as well as a host of runner up and finalist recognitions such as ‘Product Of The Year by Networking Mummies’ and also receiving 5 star reviews from many parents and industry specialists Cofi Coo now also join The Giftware Association.

“We are so excited to be on board with The Giftware Association, knowing that it will give us a great exposure into the giftware market. We have received continuous encouragement and 5 star ratings from parents, which can only mean that the future is bright for Cofi Coo.” Says Alina. 

The quillow’s design allows for a play blanket to be folded up into a pillow and can also be used for so much more, building forts, a travel blanket, as a cape or just a comfy place to cuddle up in a snooze. Cofi Coo want to encourage imagination, creativity and storytelling amongst their young audience with Ammara stating “We love the good old traditional pretend play, which is so important for child’s cognitive development. We grew up in a decade where the computer game revolution was starting so although we played computer games we mostly spent our time playing with friends, hiding under blankets and pretending to be on a magical island.”  

The Quillow certainly ticks off these expectations with its bright colours and fun characters, its sure to get a child’s mind thinking and as a traditional distraction away from technology it encourages storytelling which is a major contribution towards a child’s cognitive development, as well as being made from the softest of cotton and especially comfy too, for them much needed naps.


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