Nursery Today magazine

GA expand with Kids and Parents comps

Association partner with tech firm to have consumers judge new seasonal gifts awards

Consumers are to judge a brand-new competition that the Giftware Association are launching alongside their very successful annual Gift Of The Year contest.

They are partnering with award-winning tech company The Insights People to use their combined knowledge and expertise to introduce the Kids and Parents Gift Of The Year awards.

To be judged by end consumers, the new competitions will run throughout the year and pick seasonal winners across spring, summer, autumn and winter allowing companies looking to promote their products and ranges to get a totally different viewpoint of their gifts.

With three age groups in the Kids Awards, Kids Age 4-9, Tweens Age 9-12 and Teens Age 13-18, each has High Tech, Kits & Projects and Traditional Toys & Games categories, and in the Parents Awards there are Expecting & Newborn and Infant & Toddler sectors, each with For Baby, For Occasions and For Parent categories.

The Insights People are a Manchester-based tech company who survey 20,000 children and 10,000 parents in the UK each year, providing industry reports and working with global brands such as Disney and the BBC.

'We have been looking at ways to grow Gift of the Year to be more than the annual competition it is,' GA CEO Sarah Ward said 'and hopefully create something that’s all year round, celebrating all the fantastic products we see at all the shows we visit. “Our conversations with The Insights People in how we can work together to support our members quickly grew organically into the new competitions that we ‘e due to launch. We are extremely excited to be working alongside The Insights People as we share the same ethos in supporting the industry.'

Nick Richardson, CEO of The Insights People, added: 'Since launching The Insights People in 2017 we have gained fantastic traction working with brands and publishers.

'We are already welcoming several major retailers for 2019 and are excited to be launching an award that reflects consumer opinion and gives an extra level of confidence to those launching new products and pitching to buyers.'

Entries for both new awards are now open and will run throughout the year with suppliers able to pick which they wish to enter and they have the chance to take part in different seasons as new products become available.
The winners will receive an industry report, marketing collateral to shout about their triumph and the chance to attend a networking lunch with buyers and industry peers as well as having their winning products on the stand in the Gift Of The Year pavilion at Spring Fair.

To enter and for more information check out www.kidsgiftoftheyear.co.uk and www.parentsgiftoftheyear.co.uk.


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