Nursery Today magazine

Gertie the Good Goose Lands in Boots this Christmas

Sweet Dreamers is delighted to announce it has secured a new listing with Boots UK for its award- winning Gertie the Good Goose.

The significant agreement will see the must-have bird, for teething baby’s, land in 114 stores by January 2019 and online.

Initially on a 3-month exclusive deal, Gertie will hit the shelves and this Autumn, just in time for the busy Christmas sales period!

Gertie the Good Goose has not only been cleverly designed to soothe tender gums, she is a truly adorable companion and with bright colours for quick and easy visual focus little ones won’t want to put her down!
Gertie has a unique squeak to help entertain little ones as they chomp the pain away; her cheeky feather tail is not only a cute feature, but a thoughtful design to swerve saliva away from the air hole to prevent mould. As well as being made from 100% pure natural rubber with vegetable based paint, Gertie is BPA, Phthalate and PVC free from head to toe.

Commenting on the new stockist Lynda Harding, Founder of Sweet Dreamers, who are the exclusive distributor of Gertie the Good Goose in the UK, said:
“We are absolutely thrilled to be stocking Gertie the Good Goose in Boots. Targeting one of the nationals much loved retailers was a strategic decision and we are pleased it had proved successful. With the help of Boots UK we hope lots of babies teething pain is soothed this winter!”

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