Nursery Today magazine

Frugi Fun is the order of the day for Buddy Fletcher

It’s been a great week so far for Frugi as one of the UK’s leading organic childrenswear brand has spotted its Farm Friends Lovely Babygrow posted on the Instagram profile of Celebrity Mum of The Year Giovanna Fletcher.

The mother of two, who has just shy of a million followers across her social media platforms, shared the snap of her 8-week-old son Buddy in the cute outfit alongside the comment “Today’s print. Frugi fun!”

The post attracted a universally positive response and a staggering 15.9k likes in just a few hours.

This is not the first time Giovanna has shared snaps of her boys wearing Frugi clothes and it is fair to say she is a big Frugi fan.

Unsurprising really, all of Frugi’s clothes are certified organic, soft and snuggly and kind to baby’s skin, not to mention the range of fun designs.

On seeing the picture, Lucy Jewson, the co-founder of Frugi, said: “I’m so glad Giovanna and Tom are still enjoying the Frugi range. I hope little Buddy has as much fun wearing our clothes as we do making them. We are committed to producing comfortable, ethical clothing, which bring as much joy to the children who wear them as it does to their parents who pick them.”

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