Nursery Today magazine

Going strong 15 years on

The Baby Show Returns to London Olympia for its 15th year!

The UK’s biggest pregnancy and parenting event, The Baby Show with MadeForMums, is returning to London Olympia from Friday 20th to Sunday 22nd October for a 15th year.  The event offers new and expectant parents a huge choice of parenting must-haves all under one roof.  


Over 200 exhibitors will be showcasing their latest and best products with the like of Mothercare, iCandy, Tommee Tippee, Peg Perego, VTech, Chicco, Stokke and Britax.


Emma’s Diary will have their essential Collect-by-Car service saving visitors carrying their purchases around all day, while the fully equipped Tommee Tippee Feeding Area is ready and waiting for when little one gets hungry.  MadeForMums will be hosting a brilliant buggy testing track where visitors can give each brand a whirl over to see which buggy they like best! 


The major baby retailers will be there, as well as smaller, boutique brands launching their products for the very first time.  


Wing Yan Lee, Marketing Manager at The Baby Show says: “As soon as people find out they’re expecting, a visit to The Baby Show is an essential day out.  Whether you’re going for the fantastic discounted prices of the big ticket items, or you’re just browsing for what you need, the show is a wonderful opportunity to shop the widest range of products all under one roof – and listen to some of the UK’s top parenting experts while you’re there.”


Speakers taking to the MadeForMums stage so far include breastfeeding specialists, Vanessa Christie and Clare Byam-Cook, birth expert Beverley Turner, sleep experts, Andrea Grace, Chireal Shallow and Lucy Shrimpton and author, baby First Aid guru, Tracey Taylor from the British Red Cross and entrepreneur and baby weaning expert, Annabel Karmel.  And, if you’re looking for more personal and confidential advice, experts will be on hand through the show to answer your pregnancy and parenting questions privately in the One-to-One with the Experts area.  The British Red Cross will also be running regular half hour, free of charge, workshops where you can receive essential advice on what to do for your baby in an emergency. 


Early bird tickets are on sale from 27th August and are £11.50 for the Friday and £12.50 for the Saturday and Sunday.  Standard Advance tickets are £14.45 for the Friday and £15.45 for Saturday and Sunday – and £20 on the door.  To buy tickets and for more information visit


Opening times:

The Baby Show at London Olympia is open from Friday 20th – Sunday 22nd October from 10am until 5.30pm each day.

Address: Olympia London, Olympia Way, London, W14 8UX

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