Nursery Today magazine

Golden Bear joins forces with parenting expert to launch My First Forever Friends range

Well-known parenting expert and established popular parenting author Sarah Ockwell-Smith will be working in collaboration with Golden Bear to develop and launch its new My First Forever Friends range.

Specialising in the psychology and science of parenting, gentle parenting and attachment theory, Sarah brings a wealth of experience to bear on the Forever Friends range and will be lending her expertise to a forum of bloggers at a forthcoming launch event, as well as providing valuable input into the ongoing development of a number of products in the new range.

“Sarah has already provided valuable insight into various sleep-related developmental issues which we are looking to incorporate into our Forever Friends line” comments Barry Hughes, Commercial Director at Golden Bear. “Her unique approach to parenting offers us the opportunity to work with Mums and bloggers to promote the new line in an immersive and engaging format to build a long term relationship with the brand”.

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