Nursery Today magazine

Golden Bear sets out national farm park initiative

As part of the company’s PR strategy to launch the latest newcomer to the My First JCB range – the Fun Farm Tractor Tim vehicle – Golden Bear has announced its plans to join forces with farm parks across the UK to help promote the advantages of outdoor play.

The partnership aims to encourage pre-schoolers to develop an interest in outdoor focused play and also enable them to experience their first taste of farming at a farm park near their home.

Golden Bear has devised regional PR initiatives that will give families the chance to win family day passes to their local farm parks, as well the chance to win a wide selection of toys from Golden Bear’s My First JCB product range – including Farm Fun Tractor Tim.

Designed for little hands, Farm Fun Tractor Tim comes complete with trailer and a drop down tailgate feature and can also be detached from the tractor for added play value.

Farm Fun Tractor Tim boasts big chunky wheels making the product ideal for indoor or outdoor play.

“We felt this programme was a natural step to help promote the My First JCB Farm Fun Tractor Tim to parents and preschoolers”, says Barry Hughes, the Commercial Director at Golden Bear. “Farm parks are a great way for youngsters to experience a farm environment for the first time and all the vehicles that come with that, so we’re looking forward to seeing the results.”

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