Nursery Today magazine

Goodbaby International Holdings appoints Tim Maule as Chief Commercial Officer

Tim Maule joined Goodbaby International Holdings as the Group's Chief Commercial Officer , to oversee commercial strategy, including marketing, sales and brand management as well as international sales across the Americas, EMEA and APAC.

Tim has more than 23 years’ experience under his belt, both in the parenting industry and in multi-channel international retail development.

Previously Deputy Chief Executive Officer for Mamas & Papas UK, Tim was responsible for managing their retail and wholesale sectors as well as running the UK stores, e-commerce and brand distribution – successfully spearheading the expansion of Mamas & Papas to more than 50 countries around the world. He was also appointed an executive board member of the BPA UK trade association from 2011 to 2014.

"I am delighted to have Tim in my leadership team. Tim and I have worked together for over 20 years in the parenting product industry, and he brings unique and valuable experience to Goodbaby," said Martin Pos, Deputy Chief Executive Officer of Goodbaby International. "He is responsible for accelerating the commercial growth of the business across the globe."


Tim Maule added, "I am honoured to take this important role in the Goodbaby International Group and I am looking forward to further developing theglobal market coverage and initiatives for each of the Company's own brands as well as the nationwide distribution businesses in the Americas, EMEA and APAC."


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