Nursery Today magazine

Greece retailer welcomed into Baby Kingdom

British brand Baby Kingdom Collection has furthered its expansion with a new retail network in Greece signing up to stock its range of premium baby toiletries.

The products will be stocked in outlets of the Hondos Centre who have 65 store and who are recognised as one of the largest and established cosmetic chains and department stores in Europe.

Robbie Mukherjee, International Sales Manager for Baby Kingdom Collection, said partnering with the Hondos Centre was a ‘great fit’ for the company. He said: “Hondos Centre has a very strong reputation with over 50 years in the beauty and fashion retail market. They are trusted and replied upon by their loyal customer base and operate at the more contemporary and prestigious end of the market, making them the perfect stockist for Baby Kingdom Collection.”

Baby Kingdom Collection, which launched last November, has been establishing partnerships across Europe, Asia and Middle East and is also set to launch in Japan and Italy later in the year.

Mukherjee said the response from retailers, distributors and stockists since the brand launched had been fantastic. He said: “We are different from other baby skincare products on the market. The products are painstakingly formulated using a combination of key active ingredients that make them perfect for young, delicate skin. They also have a unique gentle fragrance that ‘lets babies smell like babies’.

“The 97-99 per cent natural range is designed to assist in protecting and improving skin and hair. Vitally for stockists and retailers, the products are dermatologically tested, hypoallergenic, vegan-friendly, 100 per cent recyclable and suitable for sensitive skin - all huge selling points for today’s engaged parent.”

The Baby Kingdom Collection range, which is manufactured and formulated in the UK, includes a baby shampoo, 2-1 hair & body wash, body cream, nappy cream and talc free baby powder with new products due to be added later in the year.


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