Nursery Today magazine

Growing independent baby retailer achieves FeeFo gold award

Online baby retailer naturalbabyshower.co.uk has been awarded the FeeFo gold award for the second year running.

The award, which recognises outstanding customer service, was handed to the team after they received 98 per cent positive feedback from shoppers to the site.

Feefo is a recognised customer feedback system with genuine customers being asked to leave feedback once they’ve made a purchase.

The company owners put their success down to a well-trained customer care team and the high quality products they stock.

Naturalbabyshower.co.uk specialises in organic and eco-friendly baby and toddler products.

Among the well known brands they stock are PacaPod, Natures Purest, Merino Kids, Cuddledry, Aden + Anais, The Little Green Sheep, Frugi and TotsBots , Finn + Emma, Ana Gibb, Pigeon Organics, Babymoov and Leander.

The company has been trading online for seven years and is due to open its flagship showroom in Bagshot in late April.

Victoria Hampson from naturalbabyshower.co.uk said: “We are delighted to have won a FeeFo gold award for the second time now.

“We like to go above and beyond on our customer service and receiving nearly 100 per cent positive feedback from our customers shows that this hard work pays off.

“We train our staff to work with our customers to help them make the right purchasing decision and of course make sure that excellent service continues until they receive the product and are satisfied with it.

“When our new showroom opens at the end of April we want to carry over the customer service from the website into the showroom.

“It’s been developed for mums to be able to come in and use our knowledge to help them make the right choices and for us to be able to demonstrate things like the reusable nappies, slings and carriers.

“It’s also a place where they can touch and feel the products and have a go with the larger items like prams and cots.”

Victoria continued: “Getting customer service right is really important to us. Being a new mum can be a really daunting experience and you can be spending hundreds on items you know very little about.

“We want to be a safe pair of arms – somewhere mums and mums to be can come for advice, reassurance and a place where the products are guaranteed to be of the best quality.”


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