Nursery Today magazine

Halilit boosts marketing and PR efforts

The Butterfly Consultancy appointed to work across full portolio

Pre-school specialist toy and product distributor Halilit has appointed Butterfly for PR across their full portfolio of award winning baby and toddler brands.
The team, led by founder Kelly Jones, will work closely with the Halilit team to deliver a comprehensive consumer PR strategy including consumer PR, trade media and influencer relations across their many brands including Halilit, Taf Toys, Battat and Edushape.

Every child has a natural desire to experiment with and explore the world around them and the Halilit Music range is designed to encourage children to create fascinating sounds whilst developing their motor skills and social development. Edushape taps into the early discovery of colours, shapes and textures and offers a range of products created to nurture a child’s natural sensor development through imagination and play. Battat offers a collection of nostalgic favourites encouraging fun, laughter, play and development. Taf Toys is an award-winning company whose range of stylish, innovative baby products promote ‘Easier Parenting’ through helping parents enjoy every moment of fun, love, care and excitement with their baby.
Halilit’s MD Judith Stark, says: “We’ve known Kelly and Butterfly for several years and we are looking forward to working together. Butterfly’s PR expertise will support and maximise our own marketing efforts.”

Butterfly’s managing director, Kelly Jones, said: “We are thrilled to welcome Halilit to the Butterfly portfolio. We are completely in love with the range and see numerous benefits to parents from the innovative designs and sensory appeal - we are excited to get going!"

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