Nursery Today magazine

Happy 30th Birthday Lil’ Elmer!

Lil’ Cubs Launches Exclusive Design to Celebrate 30 Years of the Iconic Patchwork Elephant

Lil’ Cubs, is excited to officially unveil its brand-new Rainbow Elmer Swaddle. The limited-edition version of the brands super soft, oversized muslins has been designed specially to celebrate Elmer the Patchwork Elephant's 30th Anniversary in 2019.

The swaddle muslin is the first product to land in the highly anticipated Lil’ Cubs x Elmer collection. Seamlessly combining the style and fun that Lil’ Cubs has become known for, with the charm of this classic childhood character, makes this commemorative and colourful design truly unique and super cute!

Available from 15th January 2019, the bold and unisex print features Elmer the Patchwork Elephant with a multi-coloured spray, surrounded by the brightest of rainbows. The all-over print is set on a crisp white backdrop and is as lovely, as it is eye catching.

Speaking about the Lil’ Cub x Elmer collection, Tabitha Mackness, founder of the British clothing brand, said: “I am so unbelievably excited and proud, not only to be involved in celebrating the famous patchwork elephant, but that my very own clothing label has created exclusive designs to honour Elmer’s milestone birthday. Elmer is a truly iconic and lovable character, it certainly made designing this collection a joy.”


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