Nursery Today magazine

House of Fraser welcomes new arrival

Kids clothing company Rockin’ Baby makes its department store debut

House of Fraser has expanded its childrenswear offering with the launch of the A/W16 range from award winning kids clothing company, Rockin’ Baby.
The stunning collection is now available to purchase on the retailer’s ecommerce site, featuring bold, vibrant and modern designs in child-friendly, quality fabrics, all easily machine washable and made to last. Available in sizes from newborn to age 10, parents will be spoilt for choice – from cosy knits, through to baby grows, trousers and pretty dresses, there’s something to suit every stylish youngster.

Rockin’ Baby is originally known for its baby carriers and ‘Mother to Mother’ campaign, donating a sling for every one purchased to mothers in Hail and Kenya. The company expanded the charity model to include childrenswear two years ago, working in partnership with Child Fund International and the new contract with House of Fraser is testament to its success.

Every piece of clothing sold from the collection, an item from the Rockin’ Baby ‘Hero’ collection will be gifted to a child in need from 30 countries, including West Africa, providing vital clothing for children.

Mark Jeynes, Rockin’ Baby’s Vice President and Co-founder said:
“We are delighted to launch Rockin’ Baby in the UK with House of Fraser, who with 60 stores across the country are the perfect partner for us. They very proudly say that they are so much more than a house and that they are a whole universe of a customer’s favourite things: with our global brand already in 23 countries in just two year, we are thrilled to be part of their universe.
“To be able to reach so many customers will immensely help our one-for-one giving and enable us to help even more children.”

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