Nursery Today magazine

Iconic Italian brand comes to the UK

Peg Perego brings its iconic Italian style to the UK nursery market

Peg Perego, Italy’s most stylish nursery and toy brand, is bringing its range of premium products to UK families for the first time. The Italian heritage brand will be launching at The Baby Show, London Excel, March 3-5th 2017 with a selection of its most iconic models. 

Since, Giuseppe Perego, designed the first pram for his son Lucio in 1949, the business has gone from strength-to-strength, distributing quality products around the globe, while holding firm to its family values. 

A proud heritage, the Peg Perego logo guarantees quality and integrity. From their ancestral base in Milan, the business is now being steered by the second generation Perego family, with the third generation coming through the ranks. The family puts great stock on the small but integral role their products play in family life and are delighted to spread their infectious passion for quality craftsmanship to UK parents. 

At the show, the Peg Perego UK team will be demonstrating the innovative folding of the Book modular system, the leather look accents which complement the specially selected fabrics across the travel system range and the next generation reclining and soothing high chair technologies. 

Phil Howe, Country Manager, UK & Ireland explains: ‘Peg Perego is a quality marque with a fantastic range of products. We’re an established business, coming to challenge the UK market and will be making a big statement at the Baby Show. We’ll be welcoming parents in true Italian style and inviting them to take a closer look at the finer details that characterise this brand.  For the kids we’re bringing ‘Drive & Go with Peg Perego’, a specially designed circuit where children can experience our best-in-class ride on toys. 

Meet Peg Perego, and sample a taste of the ‘dolce vita’ at The Baby Show, London Excel, 3-5th March, Stand G12. 

For more information on the complete Peg Perego range and where to purchase visit 

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