Immediate Media acquires You & Your Wedding and Prima Baby

Immediate Media Co announced that it has entered into a binding agreement to acquire the magazine and website assets of You & Your Wedding and Prima Baby & Pregnancy from Hearst Magazines UK for an undisclosed sum

The deal marks the first acquisition by the newly-created Immediate Media Co, formed out of the merger of BBC Magazines, Origin Publishing and Magicalia in November 2011. The company already publishes a parenting portfolio including Practical Parenting and Pregnancy magazine and the MadeforMums digital network, as well as bridal brand Perfect Wedding.  
After a short period of consultation, all staff working on the titles within the deal are expected to transfer to Immediate Media’s London offices. 

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