Nursery Today magazine

Incredible range

New line of Lamaze Developmental Infant Toys featuring characters from The Incredibles 2 announced

TOMY International introduces its all-new line of Lamaze developmental infant toys featuring characters from Disney•Pixar’s sought-after Incredibles films, marking the first time since The Incredibles property first appeared in its 2004 theatrical debut that the beloved characters will be available in infant toys. With Incredibles 2 in cinemas in the UK now, TOMY’s Lamaze brand has introduced a full line of toys, all created in conjunction with child development experts, including teethers, Clip & Go’s, a playmat and shape sorter.

“We are thrilled to bring the widely-recognised and sought-after Incredibles characters into our award-winning Lamaze toy brand,” said Peter Henseler, President of TOMY International. “The rich storylines and robust creative and visual content that Pixar is known for give us so much to build this toy line upon. We are honoured to have the opportunity to develop the characters and themes from this successful franchise into engaging, developmental infant toys.”

TOMY’s Lamaze Incredibles toys brings the beloved characters to life in infant toys designed to spark daily discoveries and encourage developmental milestones. Incredibles 2, directed by Academy Award®-winner Brad Bird, brings audiences back together with their favourite superhero family. The film features voices from Samuel L. Jackson, Holly Hunter and Craig T. Nelson, Incredibles 2. Product from TOMY’s Lamaze Incredibles line is available now.

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