Nursery Today magazine

Infantino BKids Cheered for the Appointment of Claire Beard

Infantino BKids, the multi award-winning brand behind some of the world’s favourite toys and nursery essentials, is proud to welcome Claire Beard as Brand Manager in the UK. 

This exciting appointment will see Claire build consumer awareness as the brand prepare for its biggest year yet. In her new role Claire will focus on increasing consumer demand for the brand’s products, as well as improving internal processes to deliver efficiencies and simplify the journey of taking the products from concept to reality.

Claire’s career in the toy industry spans more than 15 years, having been a Buyer for Woolworths for six years and most recently Mothercare / ELC for more than eight years. Her appointment brings a wealth of knowledge and invaluable experience across the nursery and toddler toy category. 

With the highly anticipated launch of the new Sensory collection Claire’s arrival is timed perfectly! Speaking about her new role, she said:

“As the Senior Buyer of baby and preschool brands at Mothercare, I was responsible for building commercial ranges, implementing revenue and driving marketing campaigns, in-store, online and across social platforms. I very much look forward to utilising these skills at Infantino BKids as we embark on the brand’s most significant year yet. The new direction we will be taking is extremely exciting and it's wonderful having the opportunity to be involved from the beginning.” 

Claire’s role will see her work closely with all retail partners to create tailored strategies ensuring the brand fulfill their customers’ needs and to provide the ultimate support. Claire will ensure processes complement those of the retailer, with the aim of becoming more efficient in the service Infantino BKids prides itself on. 

Commenting on Claire’s appointment, Gary Wood, UK Country Manager at Infantino BKids said: 

“We are so pleased to welcome Claire to the Infantino BKids team. With her enviable experience in the toy industry, her appointment was a natural choice and we can’t wait to bring her expertise to the team, especially as we look to launch Sensory in January. Claire’s understanding of retailer needs and requirements is second to none and we are confident she will become an extremely valued member of the team.”

For trade enquiries, please contact Gary Wood on 07557 640097 /, or visit the brand at Toy Fair on the gallery stand 310. 

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