Nursery Today magazine

Information highway at BPA's AGM

The Baby Products Association’s Annual General Meeting took place at the end of June in central London and attracted a good turnout of members. 

Prior to the event, nominations were received for new representatives to join the association’s executive and technical committees and the results of members’ voting was announced. Full details can be seen on the website at

Once again, the association took advantage of this occasion to provide members with two very informative presentations; by Sara Ludlam, intellectual property solicitor for 3Volution Ltd, and Anthony Williams from market research company GfK.

Sara explained the ins and outs of patents, copyright, trademarks and registered designs and explained how minor errors in applying for these can cause major headaches in the future. For example, she described the case for children’s suitcase brand Trunki and how an interpretation of its registered design by design lawyers caused its copyright infringement claim to be overruled. Importantly she told members how they can avoid similar complications in the future.

GfK has been providing important market information to the nursery industry for many years and the company gave association members a valuable insight into consumer buying habits and how they can engage and gain loyalty for their brand.

Anthony Williams explained how the number of touch points between brands and consumers is increasing at an unprecedented rate. Consumers are seeking richer retail experiences rather than simply acquiring new products and there is intense competition for their loyalty.

The day concluded with networking and drinks, and with the association’s team on hand as well as representatives from the nursery trade press, gave members the opportunity to ask questions and explore future marketing possibilities.

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