Nursery Today magazine

Innovation with Maxi-Cosi

Groundbreaking product from Maxi-Cosi wins Mother & Baby Innovation Award

Maxi-Cosi is proud to announce that the ECE R129 Jade car cot for newborns has won the Mother & Baby Innovation of the Year Award 2020. Praising the car cot for ease of use, its lie-flat position, stylish design and longevity of the 3wayFix Base, the Maxi-Cosi Jade has been commended by Mother & Baby’s Awards testers for the ‘reassurance’ and peace of mind it offers parents. The brand was awarded the accolade at the all-industry ceremony held at Park Plaza Hotel, Westminster Bridge on 26th November 2019.

Combining the safety of a car seat with the comfort of a carrycot, Jade’s genuine 180º lie-flat position means that parents can take less breaks on longer journeys than with standard infant carriers.

Plus, the transfer from car to pushchair has never been easier as Jade is compatible with Maxi-Cosi pushchairs, including the brand-new Lila CP. Then when parents are ready to get back in the car, the unique Slide & Go installation onto the 3wayFix base means that they can go from pushchair to car in seconds, without having to disturb their little one. The interactive light and sound feedback from the base make it even easier to ensure that baby is secure as parents can see and hear that they have installed the car cot correctly in the car.

Testers complimented the lie-flat position and the freedom that it offered them in day to day life, as well as long journeys. Many mentioned the ease of use from going directly from pushchair to the car without disturbing their baby’s slumber had been invaluable since becoming a new parent. They also commented on the stylish design and the longevity of the base, as this can be used for the next car seat, the Maxi-Cosi Pearl Pro i-Size.

Marketing Manager of Maxi-Cosi, UK and Ireland, Debbie Wakefield said: “The Maxi-Cosi Jade is a huge milestone in our product line. For this to be recognised by Mother & Baby and their panel of parent testers is testament to our design and safety innovations. We are delighted to have won this award!”

Maxi-Cosi also received the Bronze award in the Best Pushchair 2020 category for Maxi-Cosi Adorra. Plus, Maxi-Cosi’s affiliated brand Quinny took home the silver award in the Best Pushchair 2020 category for the Quinny Hubb.

Jade is part of the 3wayFamily, a car seat a solution from birth up to 4 years in combination with the 3wayFix base, the Pebble Pro i-Size and the Pearl Pro i-Size.  Jade is available in the following colours: Nomad Black, Nomad Grey, Nomad Blue, Nomad Red and Sparkling Grey. The recommended retail price is £199.


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