Nursery Today magazine

It’s a birthday to remember for award-winning Vital Baby

Vital Baby celebrates its 10th birthday with the launch this July of a brand new and striking design for its innovative range of products.

To celebrate a decade of supporting families from the very first feeds, through to weaning and beyond, the team at Vital Baby are thrilled to unveil its award-winning weaning and feeding products in a new, fun and bold dual colour design. Available in fabulous combinations using the brand’s signature colours, blue, orange and pink alongside the introduction of neutral green, the new look is sure to appeal to all little ones and brighten up every meal time.

Not only is there a new design for Vital Baby products this June, but families will notice a change in packaging too. The new packaging will reflect the colourful product design and also include an important new member of the Vital Baby team, Stanley the Squirrel. The loveable new mascot was introduced on social media last month where a competition saw families make Vital Baby history by naming the brand’s new mascot.

Building on over 40 years of nursery industry experience and expertise, father and son duo, Steve and Dean Tollman launched the now award winning Vital Baby brand in 2005 by creating a range of feeding accessories for little ones.

The range was an immediate success and was quickly picked up by a number of popular retailers including Boots, Mothercare, John Lewis and Toys R Us.

The brand is now known for quality and innovation and the new generation of Vital Baby products is set to push that perception further in existing product categories and to lay firm foundations in product categories new to the brand.

With an incredible 10 years of experience, the family brand has continued to develop with the launch of new, ground-breaking and original products at every turn. From the Unbelievabowl, a bowl that suctions to little ones’ highchairs or table tops, through to the Vital Baby Soft Tip Weaning Spoons and the revolutionary Warm-A-Bowl, a bowl designed especially to keep baby’s food warm, there is a Vital Baby product ideal for every stage of weaning.

Dean Tollman, the director of Vital Baby,  commented: “We are so excited to be celebrating our 10th birthday this month, it is such a special milestone for us. Over the years we have been fortunate enough to win many awards and secure spots in some of the UK’s most popular retailers, most recently M&S and we hope that this success continues for years to come.

“We are thrilled to mark ten years of Vital Baby by launching a brand new design for our innovative weaning and feeding products. It has always been our aim to make meal times a fun and enjoyable experience for the whole family while making things a little easier for parents and we hope that families love the new designs as much as we do.”

Social Links