Nursery Today magazine

It’s a spoonful of Ella’s Kitchen for award-winning Vital Baby

Vital Baby has announced a brand new partnership with the hugely successful family brand, Ella’s Kitchen.

Designed to make parents’ lives that little bit easier Vital Baby and Ella’s Kitchen are excited to launch the creative, practical and vibrant Food Pouch Spoon Tips. Available in more than 100 Waitrose stores nationwide the new and innovative spoon tips are sure to become every parent’s must-have item, especially when out and about.

The flexible and soft spoon tips are quick and easy to use by simply removing the cap from any Ella’s Kitchen food pouch, twisting on the spoon tip and gently squeezing the food onto the spoon. Created with comfort and safety in mind the new spoon tips are ideal for the first stages of weaning and are the perfect feeding accessory for little ones on the go.

Multi-award winning Vital Baby provide an extensive range of colourful, fun and innovative weaning and feeding products to support families from a little one’s very first feed through to weaning and beyond so joining forces with Ella’s Kitchen, the first choice for many parents across the UK for organic baby and toddler food, was a natural fit. The new partnership is a truly significant development for Vital Baby, which will celebrate its 10th Birthday later this year.

Commenting on the new deal with Ella’s Kitchen, Director of Vital Baby, Dean Tollman said “We are thrilled to team up with Ella’s Kitchen and launch the new Food Pouch Spoon Tips. Ella’s Kitchen has become a household name in the UK. Parents are using the nutritious, natural and fun food pouches for little ones more and more so creating a helpful feeding accessory to go alongside them seemed like a natural progression for us. Available in Ella’s Kitchen’s signature red, the spoon tips can’t be missed and we hope that families love the product as much as we do.”


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