Nursery Today magazine

It's a Wrap! Snugglebundl unveil exciting developments

2015 is set to be the most exciting year yet for Snugglebundl, the multi award winning brand behind the world’s first baby lifting blanket, as they unveil two new designs, a gorgeous grey star and a luxurious red, as well as new beautifully designed packaging.

Following the recent news of Snugglebundl’s victorious battle against the VAT man, which saw the business awarded a rebate of £35,000 accumulated in unlawful payments made to HMRC, the team have decided to invest this into the business.

Winning back the wrongly paid VAT has given Snugglebundl the well-deserved boost it needs and will now allow the brand to truly move forward with exciting developments.

Grey is undoubtedly the colour for 2015 and a colour that Snugglebundl customers have requested, so the team is thrilled to now be able to offer this.

The striking red design is also sure to be a hit, especially for winter babies! With an aim to present the product as a gift, Snugglebundl has developed its packaging to give a more luxurious feel. With lovely imagery portraying the sleep benefits and cosiness of the product, showcasing of the multiple awards it has won and an endorsement from Jo Tatum, the UK’s leading baby sleep expert; the new packaging is sure to attract attention in an instant.

Commenting on the exciting developments, co-founder Mike Edwards said: “For the first time in a long while, I am truly excited about the future of Snugglebundl. We are so passionate about our product and the phenomenal feedback we receive from customers gives me great confidence. With benefits including the prevention of back pain, aiding breastfeeding, simplifying travel and making sure sleeping baby is undisturbed whilst being moved, we think Snugglebundl is an essential for every new parent. We hope these developments will help us convey why every baby needs a Snugglebundl.”

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