Nursery Today magazine

Izzy Melody signs major distribution agreement with China

Liverpool-based company Izzy Melody has signed a major deal for distribution in China, Hong Kong, Taiwan and Macao with Idol HST for their British-made babycare products.

Izzy Melody was sought out as one of the core brands for distribution in the territory due to the British manufacturing, and thus their quality, ethical and eco-friendly approach combined with the natural and innovative nature of their products.

Izzy Melody’s launch product was The Izzy Melody BabyBangle – a multi-functional baby teether and soother made from a special medical grade silicone that also helps support oral and motor skills and is designed to give support along all baby’s stages from birth to toddler age. It is also one of the only teethers in the market that can be sterilised.

The BabyBangle is on already sale in nine countries and is distributed in the UK by PHP Gift & Baby – who will also be attending The Harrogate Nursery show with Izzy Melody’s limited Glitter edition – Izzy Melody is listed by leading names such as John Lewis and Mothercare and also recently became a winner in the Merseyside Innovation Awards.

The chairman of Idol HST commented: “Our aim is to supply eco-friendly and natural British products to new mothers in China, for them to enjoy the safety and high quality of these award winning products for their children. We are investing a very large sum of money, to bring these products over to our territory and our customers.”

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