Dreamgenii readies for Spring 2011 launch in Shop Direct
Dreamgenii, one of the leading providers of Mother & Child comfort products, is delighted to announce that their pregnancy and feeding support pillows will be available through the UK’s largest online and home shopping retailer, Shop Direct Group, from early Spring 2011
The dreamgenii range of unique, award winning products serves to make pregnancies, births and children more comfortable all over the world. The range now includes the unique, patent protected dreamgenii Pregnancy Pillow – recognised as the only pillow to support back, bump and knees at the same time without taking up all of the space in the bed and the midwife approved Breastfeeding Pillow & Baby Nest, which is ergonomically designed to provide both the comfort and support that mothers and babies need during feeding.
Shop Direct Group is home to eleven leading home shopping brands including: Littlewoods.com, Woolworths.co.uk and Very.co.uk. They are the largest full price branded clothing and footwear retailer in the UK with five million active customers across the business.
Dreamgenii founder and director Vanessa Blake said ‘Selling the dreamgenii pillows through retail brands such as Littlewoods and Very allows us to bring our products to an entirely new group of customers. Shop Direct Group has recognised our status as one of the leading nursery brands in the UK and we look forward to working with them to develop our sales through this key retail channel in 2011.’
www.dreamgenii.com Tel: +44(0)1235 832175
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