Nursery Today magazine

John Lewis’ Christmas ad is here

Plum trampoline is the star of new Buster the Boxer advert, which brings bouncy message of Christmas cheer and giggles.

John Lewis’ annual Christmas TV campaign is leaping back onto screens for another year, this time with a starring role for Plum’s trampolines, a bouncy Boxer dog and local wildlife. 

The story revolves around a little girl called Bridget who loves to bounce and her dog Buster the Boxer. When her parents buy her a trampoline for Christmas they soon discover it’s not just Bridget who has a passion for jumping.

A range of Buster and Friends plush toys includes Buster himself, along with the fox, badger, squirrel and hedgehog that join him.. A range of finger puppets, pyjamas, mugs, slippers and more, with designs inspired by the advert, are also available from John Lewis stores and online. Shoppers can also pick up a range of trampolines from Plum through the retailers, one of which can be seen throughout the two-minute TV spot.

A Buster-inspired filter on Snapchat and social media activity using #BusterTheBoxer completes the package.

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