Nursery Today magazine

Joie launches car seat Fit Guide

Interactive tool allows buyers to compare multiple car seats at the same time

Joie has announced the launch of its brand new Fit Guide, an interactive tool allowing parents to compare car seat options for up to three vehicles in a single search.

Recent research by What Car? & Child Seat Safety shows that 59 per cent of children are sitting in car seats that have been incorrectly fitted or are inappropriate for them*, leaving them vulnerable in a collision. Using the Fit Guide simplifies the process of selecting a seat that’s right for your car, and dramatically reduces the risk of fitting incorrectly. 

In just a few clicks, the custom-built tool enables buyers to compare car seats across three different vehicles - an industry first. So, if you have more than one car in the family, or you need a car seat that the grandparents can use too, you can easily determine which seats will fit correctly across all cars.

Joie has inputted the make and model of over a thousand cars on the market to ensure that almost everyone can find their perfect match. By looking at not only the age, weight, and height of the child, but also by car type, parents can rest assured their little one is safe and secure all round.

Once the tool has generated a selection of the best car seats based on the information provided, you can learn about each one in more detail including weight, materials and specific vehicle fit. 

Damon Marriott, Head of Product Development, Joie comments, “Choosing a car seat, especially for new parents, can be incredibly confusing. With so many options available to parents, it can be difficult to know which seat will match the needs of their child, as well as how to best fit the vehicle safely. Our new Fit Guide empowers parents by presenting them with correct information so they are informed to buy the right seat for their child and car. 

“The tool’s ability to compare car seats across three different vehicles is a unique feature in the car seat market and further demonstrates Joie’s commitment to helping make our customers’ lives easier.”

Click HERE to view the interactive tool.

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