Nursery Today magazine

JoJo Maman Bébé adds the award-winning CleverstiX to SS16 range

CleverstiX enters the nursery retail sector.

CleverstiX, the revolutionary Child Development Cutlery that makes the mealtime experience easier for both parents and children alike, is set to follow-up its initial 2015 launch success in the housewares industry by entering the nursery retail sector via national chain JoJo Maman Bébé. The event will be also marked by the release of the brand new and re-composed 2016 CleverstiX packaging design, tailored especially for nursery retailers.

CleverstiX has enjoyed a rise since the summer when not only was the entire marketing strategy revamped, but the product also received several professional endorsements, including those from educational CPD experts, from Paediatric Occupational Therapists, and a glowing review from the National Handwriting Association. The recommendations verified that in addition to improving eating habits, the product's special ergonomic design intensely develops fine motor skills, co-ordination and handwriting grip among 3-7-year-olds. As a result, specialist education suppliers have recently distributed CleverstiX and the growing presence of the product in schools and nurseries during 2016 will coincide with its availability in JoJo outlets.

Existing retailers include Fenwick Department store, Whole Foods Market, and the Science Museum as well as a rapidly increasing network of independent stores and chains. founder Kevin North is delighted that the children's cutlery will be part of the JoJo catalogue, online range and be available in excess of 70 stores nationwide from March 2016: "We're thrilled to join JoJo. Whilst our early success has been with Housewares Retail and Educational Supplies specialists we've always envisaged the Nursery and Pre-School Sector being the natural fit for CleverstiX, as has been reflected by our awards from Babyworld and LBP. I couldn't think of a better match for our target consumer demographic than JoJo Maman Bébé."

Find out more about the Child Development Cutlery via the website:

Social Links