Nursery Today magazine

Ju-Ju-Be appoints UK agent

American changing bag brand, Ju-Ju-Be, is delighted to announce that it has appointed a UK agent, Little Saints.


Little Saints is a leading distributor of innovative products in the UK which was founded by Peter & Charlotte Holm when they became first time parents. As any first-time parent knows, looking for products that can satisfy a baby’s need for care, convenience and cleverness in terms of design can be a challenge, so the couple felt inspired to set up their own agency. 

After travelling extensively throughout Europe and the US, Peter & Charlotte came across a number of products which couldn’t be found in the UK and decided to introduce these products with a difference to the UK market.  “Our key motivation and passion is first and foremost as parents and we are always on the lookout for products that can make a difference to the lives of parents and their beautiful children,” comments Peter Holm. “We were instantly drawn to Ju-Ju-Be as it really is a great design-led changing bag range which offers very strong points of difference to the UK market. Furthermore, their exciting collaborations with global brands such as Tokidoki and Hello Kitty / Sanrio, means that it always has something new planned on the horizon. We are very much looking forward to working with Ju-Ju-Be.” Little Saints also looks after Luma, Familidoo, Penny Scallan, Snoozebaby, Ilamo, Everyday Baby, Difrax, Swimtrainer, Squiz, Oblumi, KiETLA and Playbrush. 

For more information about Little Saints, please visit www.littlesaints.co.uk.


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