Trunki ‘boost’ for The Apprentice

Last night Lord Sugar’s fight for the business deal of the decade took on a decidedly Trunki-twist as one team showcased the ingenious BoostApak from Trunki

Last night Lord Sugar’s fight for the business deal of the decade took on a decidedly Trunki-twist as one team showcased the ingenious BoostApak from Trunki - a backpack-come-booster seat – in a task that saw candidates test their selling skills selling abroad in France.

The multi-award winning product sold out within four hours of being released back in 2010 and the Apprentice candidates certainly saw it’s potential, as did one retailer in particular following Helen’s perfect sales pitch. Major French retailer La Redoute expressed a genuine interest in BoostApak placing a provisional order for no less than €214,000.  The largest order to ever grace the Apprentice boardroom!

Lord Sugar himself said it was a great product, and father of one Dara O’Briain refered to the product as ‘genius’ on You’re Fired.

The exposure was fantastic for the Trunki brand sending web statistics through the roof and causing many of their retailers to sell out the same night! If you're interested in stocking BoostApak contact the sames team on sales@magmatic.co.uk or call 0117 9542 781

www.trunki.com

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