Nursery Today magazine

Kiddicare set to close their doors

Peterborough's baby goods retailer Kiddicare to close after more than 40 years trading

Dunelm are closing down Kiddicare’s Peterborough store after nearly 44 years of trading with the website arm of the business also being phased out.

A Dunelm spokesperson said: “We acquired Kiddicare as part of our acquisition of the Worldstores business in December 2016. Since this time, we have made good progress in developing our approach to our baby and kids category, including the expansion of its in-store presence, building our own label ranges and growing Dunelm.com sales.

“We remain very excited about the opportunity in this category, however, having had 18 months since bringing the Kiddicare brand into the business, we are now confident that the most effective and simplest route forwards is to operate this category under the Dunelm brand. As a result, we will be ceasing to trade Kiddicare as a standalone brand and website in the coming weeks and months.”

Dunelm are currently in the throws of transferring the Worldstores and Kiddicare lines to Dunelm.com. “We continue to transfer Worldstores and Kiddicare lines to Dunelm.com and expect to complete this process in the coming weeks with around 5,000 further lines transferring (making 20,000 transferred in total, and bringing our total on-line assortment to over 60,000 lines).

“We look forward to continuing to develop our offering to customers in this category.”


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