Nursery Today magazine

Kids Insights launches in Brazil

Kids Insights are delighted to announce the official launch of Kids Insights Brazil in partnership with Kids Corp.

This move will launch Kids Insights into its 8th market and 4th continent and will mean that Kids Insights will now be surveying more than 2,500 children a week, or 125,000 a year.

From March 2020, Kids Insights Brazil will start surveying 410 kids a week in Brazil, resulting in a total of 21,000 children being surveyed each year providing companies with access to real-time market intelligence on the attitudes, behaviours and consumption of Brazilian children for the first time.

As part of their launch into Brazil, Kids Insights have teamed up with Kids Corp, the leading kids’ digital company in Latin America. Founded in 2015, and with offices in Argentina, Mexico and Colombia, Kids Corp offers safe and innovative digital solutions for more than 200 advertisers and content creators who engage with over 150 million children every month.

Nick Richardson, CEO of Kids Insights comments, “We are really excited to continue our global expansion. Brazil is a significant market, which is changing and developing at such a significant rate – meaning that companies who are creating content and products for children are finding it increasingly difficult to understand children’s ecosystems and what that means for them.”

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