Nursery Today magazine

Kim Kar-gos!

Argos reveals how to keep up with Kim’s luxury lifestyle for less

In her latest American Vogue photoshoot, Kim Kardashian and family were pictured in the luxe kitchen of their Hidden Hills mansion surrounded by top-of-the-range ride-on toy cars.
But sadly for Kim, she was missing out on getting virtually the same luxury products for a fraction of the price at Argos.

To showcase the bargains that shoppers this side of the Atlantic can take advantage of, the British retailer staged an eye-catching recreation of the photoshoot at its London Old Street store.

In one of the Vogue shots, Saint West can be seen at the wheel of an electric miniature Bentley Benteyga, while Chicago West steers a customised sparkly vehicle. The combined cost of the vehicles is thought to be in excess of £2,000.

But Argos customers can snap up a similarly luxurious set of ride-on toys for just £359.98 – a saving of £1640.02 (or 82 per cent) on the Kardashians.

Argos’s Mercedes Benz GLA offers three different speeds and a host of dashboard features, while the White Range Rover offers an authentic driving experience for the aspiring driver.

By using a brown plush dog (£59.99) instead of real-life pricey pedigree Pomeranian Sushi and setting the scene with wallet-friendly Argos props such as a LOL Surprise folding inline scooter (£20.00), a pink camera (£54.99) and a cuddly unicorn head (£15.00), Argos shoppers can live the Kardashian lifestyle without breaking the bank.

An Argos spokesperson said: “In her interview with US Vogue, Kim revealed that she’s studying law. But had she turned her powers of scrutiny to the Argos website, she’d know she could have picked up the goods at Argos for a fraction of the price the next time she was in the UK.

“Our ride-on vehicles are incredibly popular with families across Britain, with kids looking to emulate mum and dad by getting behind the wheel.
“We loved Kim’s pictures with her family so much that we couldn’t help having a ‘Condé Blast’ recreating them on a much more affordable budget. We hope Kim and Kanye see the funny side.”

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